Media Literacy Challenge #6: “Attention budget”

2026 Media Literacy Challenge #6: Attention budget

Note the expression, pay attention. You should take this pretty literally. The cost of taking in new information is the attention you have to pay to process that information.
Like paying three dollars for a caffeinated drink, you’re paying three seconds or three minutes or three hours for some bit of information. So the question you have to ask yourself is this: Is it worth it? Since attention is finite—the class will end, the day will end, the year will end, even life will end—is the thing you’re paying attention to worth the time you’re giving it?

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